FORWARD FITNESS 360, LLC d/b/a Better Beyond 50, a New Hampshire limited liability company (“FORWARD FITNESS 360”) is engaged in the business of selling products and distributing information in the form of newsletters, current research, and articles and selling e-books, audios and videos (“Products”) associated with nutrition, diet, health and overall well-being through its web site https://betterbeyond50.com (the “Web Site”). Therefore, routinely, in the course of business, FORWARD FITNESS 360 may receive personally identifiable information such as your email address in addition to other information secured by our service providers such as your credit card, telephone number and address (“Personal Information”). In an effort to secure our customer’s trust and confidence, we have taken various measures to protect your privacy relating to you and your transactions conducted on our Web Site, or through any of our active service providers.
Third Party Financial Institutions and Service Providers
When you purchase e-books, audios and videos on our Web Site, you must submit payment information directly to a service provider, including your credit or debit card number, as well as your zip code. Such information may be recorded and filed by the service provider to fulfill your orders. In addition, when you return previously purchased products or request a refund or exchange, you may be asked to give your name, address, and other identifiable information. The service provider collects this information to prevent fraud and identity theft. If a user contacts any employee or affiliated person, a record of that correspondence may be kept.
Passive Collection of Personal Information
FORWARD FITNESS 360 also uses Google Analytics for Display Advertisers. You can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads Preferences Manager. Alternatively, if you wish to opt out of customized Google Display Network ads, you can use the Google Analytics Opt-out Browser Add-on.
FORWARD FITNESS 360 also uses remarketing to advertise online. This means that third-party vendors, including Google and Facebook, show ads from FORWARD FITNESS 360 on sites across the Internet.
FORWARD FITNESS 360 and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the website of FORWARD FITNESS 360.
Security of Personal Information:
We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of Personal Information in our custody and control. We are committed to employing reasonable technology in order to protect the security of our Web Site. However, even with the best technology, no web site is 100% secure. We will take reasonable measures which we believe are appropriate to protect your Personal Information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer such information to take comparable steps to protect that security.
Usage of Personal Information
Disclosure of Personal Information to Third Parties
Other Uses of Personal Information
FORWARD FITNESS 360 also uses Personal Information, including information provided to us from our service providers, to continually assess and improve the products and services we offer. To serve you better, we may combine the Personal Information that you give us with publicly available information and information we receive from or cross- reference with our marketing partners and others. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.
Promotional Information and Marketing Materials
We would like to inform you of products and services, sales and special offers that might benefit you. You will have the opportunity to sign up for e-mails about our products, services, sales and special offers.
If you would like to stop receiving such promotional information from our Web Site, there is a link at the bottom of email correspondence, which allows you to Opt-Out of receiving further correspondence.
Disclosures of Personal Information in Legal Proceedings: If FORWARD FITNESS 360 or its service providers are requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, FORWARD FITNESS 360 or the applicable third party provider may, without your consent, provide such information. In matters involving claims of personal or public safety, FORWARD FITNESS 360, or the applicable service provider may provide your Personal Information to appropriate authorities without your consent or court process. FORWARD FITNESS 360 or its service providers also will provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving FORWARD FITNESS 360, the applicable service provider, or otherwise as required by law. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.
Application of United States Law
Access to Personal Information by Companies that Work with or on Behalf of FORWARD FITNESS 360, LLC
Some of our operations, such as our electronic commerce, may be managed by service providers who are unaffiliated companies. These companies may share Personal Information with their affiliates and with service providers whom they engage to perform services related to our Web Site or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, web site evaluation, data analysis and, where applicable, data cleansing. These companies may have access to your Personal Information on a confidential basis only to the extent necessary to perform their functions. In no event will we authorize these companies to use your Personal Information for any reason other than to provide you with those specific services.
Privacy Preferences / Opt-Out: The Web Site offers users the ability to opt out of receiving further email updates on fitness, nutrition, and exercise by clicking on a link where you can change your preferences to receive or not receive marketing, newsletter, and informational materials. You may update these preferences at any time. You may also change your marketing preferences or remove yourself from our mailing list by clicking on an “unsubscribe” hyperlink contained at the bottom of the promotional emails we send to you.
Forward Fitness 360, LLC d/b/a Better Beyond 50
PO Box 863
Merrimack, NH 03054